Studio Porsche

Today, the name is "Studio F.A. Porsche," a name that clearly distinguishes the design studio from Porsche AG and avoids any confusion: not all of the studio's creations bear the "Porsche Design" label. Only accessories and other premium lifestyle products unrelated to automobiles carry this signature, representing approximately 30% of the agency's business. Design commissions from industrial companies unrelated to Porsche or the automotive sector as a whole constitute the bulk of the business. Examples include the new business class seats for Cathay Pacific's A350-1000, equipped with a push-button that converts the seat into a bed, and the digital piano created for Alpha Pianos, a unique piece whose aesthetic evokes that of a grand piano.